I love this advert, made in support of The Guardian's Open Journalism concept. The title, along with the theme, suggests the generic fairytale idea, which is no longer too original, but the Guardian's 'Three Little Pigs' ad suggests no form of genericness at all, but more a totally imaginative political take on children's fantasy.
The advert is a depiction of how modern society would cover the story of the classic fairytale, the Three Little Pigs, accounting the scenario in print and online, through social media, newspapers and television. We follow the story as it goes from the paper's front page headline, through a heated debate on various social media sites and finally to an unexpected conclusion.
The message being portrayed is very relevant to our modern society, showing the speed in which news spreads these days, like wild fire, with the help of the internet. It looks like The Guardian is trying to tell us that they're just as tuned in to how Facebook and Twitter are being used these days to not only be a place to talk about news, but a place that creates and even solves stories as news unfolds.
The advert is a depiction of how modern society would cover the story of the classic fairytale, the Three Little Pigs, accounting the scenario in print and online, through social media, newspapers and television. We follow the story as it goes from the paper's front page headline, through a heated debate on various social media sites and finally to an unexpected conclusion.
The message being portrayed is very relevant to our modern society, showing the speed in which news spreads these days, like wild fire, with the help of the internet. It looks like The Guardian is trying to tell us that they're just as tuned in to how Facebook and Twitter are being used these days to not only be a place to talk about news, but a place that creates and even solves stories as news unfolds.
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